Mission

MICA's mission has two fundamental thrusts.

1. Propelling the Creative Economy

• Develop and promote our creative industries (arts and culture, design, media) and infocomm technology sector to create new economic value and jobs.

• Forge a strong sense of community, national identity, rootedness and inclusion among Singaporeans by enriching our arts and cultural resources, ensuring quality media content, and empowering individuals through infocomm literacy and access for all.

• Foster better understanding between the Government, Singaporeans, and international stakeholders through effective public communications.

Core Values

Passion
We enjoy our work and our passion drives us to give our best.

Professionalism
We serve with integrity and strive to be knowledgeable, forward-looking and excellent in our work.

Creativity
We are constantly seeking new ideas and challenging the bounds of convention to break new grounds.

Connectedness
We are one in purpose, collaborating and leveraging on our diverse strengths to achieve a common vision.

• The I flowing into A unites the three MICA functions of Information, Communications and the Arts.
• Red symbolises human activity and communication.
• Green is nature from which all life springs and must remain close to.
• The hollow and full dots are the yin and yang, which form the basis of art.